Author Archive

Event Planning Lessons From the Jeopardy! “Greatest of All Time” Tournament

Written by GSF Editor on . Posted in Federation News, news-feed, Uncategorized

The game show’s tournament of champions was a ratings juggernaut, thanks to its memorable contestants and creative format. It also offered a few ideas when it comes to planning unforgettable events.

If you’re a Jeopardy! fan like I am, you probably really enjoyed the show’s “Greatest of All Time” tournament, which wrapped up Tuesday when Ken Jennings was crowned the GOAT champion.

While I selfishly wish it had lasted another few nights, as I was watching, I couldn’t help but think there were some takeaways in it for event planners. Here are three to consider:

Make the format memorable. The GOAT tournament was a good example of how you can slightly tweak a formula that’s always worked to generate buzz. For instance, the game show stuck to its three-round format, but players competed in a match that consisted of back-to-back games that lasted an hour instead of its typical 30-minute, single-game show. And the GOAT wasn’t crowned after winning one match: To keep viewers coming back (which ratings show they did), players competed in a first-to-three-wins series, which meant the show was able to run on consecutive nights to build up excitement. On top of that, the tournament had a special prime-time airing—the show’s first since 1990. As event planners, consider how you can slightly modify a session format or something else that’s always been successful to create renewed interest.

Choose contestants (and conference speakers and facilitators) wisely. The Jeopardy! tournament included the show’s three highest-earning contestants: Ken Jennings, Brad Rutter, and James Holzhauzer. But they aren’t game show celebrities only because they’re smart and earned millions. Each became known for other qualities that made them interesting to the audience, from how they play the game to their personalities. With the three of them on stage together, viewers got to see how those elements would mix. The outcome was lots of banter among the contestants (which included trash talk both onstage and online), along with plenty of correct answers and smart wagers. Consider who you can feature at your meetings that will get your attendees excited and talking. And if you can put people on stage together and create a dynamic that’s never been seen before, that’s even better.

Offer a prize worth playing for. To woo these contestants back to the game, Jeopardy! had to make the stakes high. That turned out to be $1 million and the title of “Greatest of All Time” for the winner, and $250,000 for each of the runners-up. If you’re hosting a hackathon or pitch fest during your conference, consider offering the winners something meaningful—and no, it doesn’t have to be $1 million. Some money to get started on their winning idea is good, but even better could be putting them in a room with industry leaders who can offer feedback and then serve as champions for the program, product, or service.

If you were watching the GOAT tournament, what other lessons do you think associations can take from it? Let us know in the comments.

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Don’t Downplay Your Members’ Data Privacy Concerns

Written by GSF Editor on . Posted in Federation News, news-feed, Uncategorized

More than four-fifths of Americans surveyed by Pew said the risks of corporate data use weren’t worth the benefits. It’s an issue that associations should tread carefully on.

Data collection may be a fact of life for many Americans, but it doesn’t mean they have to like it.

And the fact that they don’t might be just enough to give you pause.

A recent study from the Pew Research Center found that more than 60 percent of people felt that it was not possible to go through life without being tracked by either corporations (62 percent) or the government (63 percent). Despite knowing that such privacy considerations come with the territory, many Americans are uncomfortable with it. A full 81 percent say they have no control over what companies collect, and an equivalent number says that the risks outweigh the benefits of such data collection, which is rampant on sites such as Facebook and Google.

“Americans’ concerns about digital privacy extend to those who collect, store, and use their personal information,” the report’s authors write. “Additionally, majorities of the public are not confident that corporations are good stewards of the data they collect.”

While government data collection raises similar concerns, Americans tend to be more accepting of those risks, with a third of respondents saying the benefits outweigh the risks in that case.

For associations, this state of affairs creates a number of questions, both for how they organize their membership and how they use data. Recent laws and policies such as the General Data Protection Regulation emphasize the need for groups to take the use and storage of data seriously, and they reflect the potential blowback that members could have in the case of a data breach.

But it also shows a place where associations can make their voices known in a big way. Last year, a number of library groups won positive nods after standing up against a policy from the social network LinkedIn, which was requiring users to log in to its learning platform rather than using an anonymized library card number to take online courses.

And there are cases in which data use may even be allowed or desired—the Pew study cites an example in which poorly performing schools share student data with a nonprofit looking to improve educational outcomes, which more survey respondents supported than opposed.

But there are concerns among members that associations may not take the data issue seriously enough—something underlined in a Community Brands study from last year.

“Members view data privacy and security as a top concern for both today and ahead, but there is currently a disconnect with association professionals who are underestimating members’ concerns,” the firm said at the time of the study’s release.

To put this all another way: Don’t underplay the issue of consumer data privacy, because much of the public isn’t doing that right now.

The post Don’t Downplay Your Members’ Data Privacy Concerns appeared first on Associations Now.

Daily Buzz: How to Make Your Presenters Presentable

Written by GSF Editor on . Posted in Federation News, news-feed, Uncategorized

What you can do to get your conference speakers ready. Also: Don’t ignore your social mentions; learn how to answer them.

Delivering quality presentations will always be a challenge, but organizations should do a better job preparing their speakers, says Dave Lutz, managing director of Velvet Chainsaw.

Several strategies can help you ensure a proficient performance from your presenters. Session-planning calls can be the most effective way to prepare speakers, Lutz says, and they should be about more than logistics. Use them to assess the presenter’s commitment to delivering a quality session, understanding the audience, and making the content relevant or provocative.

Organizations could also beef up their speaker portals and provide resources that will help presenters improve.

“Curate or create short videos or links to resources that cover such topics as writing winning session proposals, PowerPoint and image best practices, copyrights do’s and don’ts, attracting attendance to your session, livestreaming presentation tips, and incorporating audience response systems,” Lutz says.

He notes that the preparation process should vary depending on each speaker’s experience. “For your most trusted presenters, you may have a brief conference call and be soft on deadlines. Conversely, rookie speakers would require that you schedule several calls and be more of a stickler on deadlines.”

Responding to Your Social Mentions

When creating a #socialmedia strategy, there are two things you should focus on:
☝ How you’re talking to your customers
✌ How you’re getting them to respond

— Sprout Social (@SproutSocial) January 14, 2020

Audience engagement is a key social media strategy. That includes knowing how to respond to any mention of your organization on social channels, writes digital marketing manager Chloe West for the Sprout Social blog.

“Each time you find a mention of your business on social media, you should make an effort to respond to it. You’ll have an opportunity to interact with people who are already aware of and interested in your brand,” West says.

Whether the mention is positive or negative, it’s important to respond quickly and positively.

“Even if the person mentioning your brand is extremely unhappy, always manage to stay positive and reassure them that you’re going to do whatever you can to make things right for them,” West says.

Other Links of Note

Do your volunteers have little to do? Andrea Holthouser breaks down how to offer more opportunities on the Network for Good blog.

SEO tips. H1 tags aren’t as important as you might think, says Levi Wardell in Association Chat.

Marketing automation. Nonprofits should be leveraging new technology to reach out to their communities, argues Kingsley Allen in Blue Avocado.

The post Daily Buzz: How to Make Your Presenters Presentable appeared first on Associations Now.

Daily Buzz: Why Event Pros Also Need to Be Event Attendees

Written by GSF Editor on . Posted in Federation News, news-feed, Uncategorized

How event professionals can maximize their time as event attendees. Also: Tips to boost your email marketing efforts.

Event professionals shouldn’t just be planning events for others, they should be attending some themselves, writes Nicole Peck on BizBash.

“Regardless of your tenure in the industry, conferences and events are packed with education and activities to help achieve new goals. Where else can you learn, grow, meet new people, and encounter new ideas?” Peck says.

To make the transition from event professional to event attendee, start with a plan: Set a goal to attend at least one new event this year that you have never attended before. Look out for any events that pull you out of your comfort zone and challenge you to think differently, Peck suggests.

Once you’ve chosen an event, spend time on the event website and social media feeds to network ahead of time.

“See who is active in the social community and connect with them in advance. Sort out people and organizations you would like to meet with and set up meetings at the event,” Peck says.

Once you’re at an event, do your best to be present. For example, if you’re not using your phone to take notes or network, put it away. It might also help to break away from your group and find an empty seat.

“Even if you are attending an event with a colleague, do not sit with them! I have connected with the most amazing people because I sat next to [them] on a bus ride or filled an empty seat in the middle of a row,” Peck says.

Post-event, follow up with the people you met. Connect with them on social media and make an effort to get in touch.

Effective Email Marketing in 2020: Add a Personal Touch

Supercharge Your Email Marketing in 2020: 4 Tips – #assnchat

— MemberClicks (@MemberClicks) January 13, 2020

No matter the email marketing strategy, there are a few things any organization can do to make their campaigns more impactful, says Callie Walker of MemberClicks. One method is to write your email as if it is only going to one member as opposed to your entire membership.

“That one-on-one ‘feel’ is important when communicating via email. Hundreds or even thousands of people may have received that email, but the end-user wants to feel like it was written for them,” Walker says.

Other Links of Note

To hire the right people, interviewers should focus on who the candidate is as a person, says Laura Garnett in Inc.

What kind of content works best on Instagram? HubSpot’s Allie Decker compares the performance of images, GIFs, and video on the popular platform.

What is a blended workforce, and how do we prepare for it? Kaya Ismail breaks it down on CMSWire.

The post Daily Buzz: Why Event Pros Also Need to Be Event Attendees appeared first on Associations Now.

Should Your Next Conference Have a Plant-Based Menu?

Written by GSF Editor on . Posted in Federation News, news-feed, Uncategorized

This year’s Golden Globes served an entirely plant-based menu for the first time. With more of your attendees going meatless and looking for meetings to have a smaller environmental footprint, should your conference menu be plant-based too?

You may have tuned in to the Golden Globes last Sunday night to find out if your favorite movie or TV show won, to see what the stars were wearing, or to check out who gave the funniest (or most long-winded) acceptance speech.

If you happened to catch Joaquin Phoenix’s speech after he took home the Golden Globe for his performance in Joker, you may have noticed he thanked the Hollywood Foreign Press Association, which co-produces the awards show, for serving a plant-based menu as part of its sustainability efforts.

The menu, the first of its kind for any major awards show, included an appetizer of chilled golden beet soup and a main dish of king oyster mushrooms presented and cooked to call to mind scallops.

According to The Washington Post, organizers said the move to go vegan “was meant to send a signal about the impact of animal products on climate change.”

While the menu and stance had its share of both fans and critics, I think it signals what’s likely to be a fast-emerging trend in the conference food and beverage space: creating more sustainable menus.

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

Some associations already have been working toward more sustainable menus. After embracing a “meatless Monday” campaign at past annual conferences, the Association for Advancement of Sustainability in Higher Education introduced an all-vegetarian menu in 2017 for its 2,000 attendees. And Kara Ferguson, a meeting planner with the American Society of Anesthesiologists, told my colleague Tim Ebner in the Fall 2019 issue of Associations Now that it’s part of her job to create a sustainable menu for attendees.

“Associations and groups should absolutely team up and work together to source food that has a low carbon footprint,” Ferguson said. “Plant-based food options are an excellent way to do that. Of course, you’ll always have a few meat eaters, but you can limit items like beef or pork [whose production processes are high greenhouse gas emitters] and do something more environmentally friendly like chicken or turkey.”

In addition, meeting planners should no longer be concerned that caterers and convention centers won’t be able to deliver delicious plant-based meals and menus. For example, Desiree Neal, executive chef for Distinctive Gourmet, the Virginia Beach Convention Center’s onsite caterer, recently told Convene magazine that she’s getting more requests to create plant-based menus and that some of those dishes are cultivated from the venue’s onsite garden. And large convention center caterers like Levy and Centerplate are also putting more focus on plant-based foods. From the looks of it, associations will have a lot more options when it comes to building entirely plant-based menus.

As sustainability becomes more of a priority and as attendee dietary preferences change, how are your conference menus evolving? Please share in the comments.

The post Should Your Next Conference Have a Plant-Based Menu? appeared first on Associations Now.

Daily Buzz: Develop a Visual Identity to Strengthen Your Brand

Written by GSF Editor on . Posted in Federation News, news-feed, Uncategorized

Attracting modern audiences means putting visual content first. Also: Cybersecurity is important for associations, too.

Standing out in a sea of content and raising brand awareness can be a challenge for organizations. To catch the eye of potential members or donors, put an emphasis on visuals, says Amy Balliett in Inc.

“Text-based content isn’t enough if you want to engage today’s audiences,” she says. “To truly thrive in a world that puts visual content first, you need to adopt a visual-first mindset.”

That means taking a new approach to your content marketing strategy. “If you write the text or messaging before planning what types of visual content you’ll be deploying, you’re not really putting visuals first. You should start planning every campaign by asking what types of content your audience is most likely to engage with, and on what platforms,” Balliett says.

As you develop your visual content, establish clear brand guidelines to follow. A consistent style across all platforms will give your organization a visual identity and help raise brand awareness. Balliett recommends developing a visual workbench: a collection of predesigned assets that you can reuse.

“Maybe you need a set of icons that represent your fundamental products or services. Or maybe there’s a stat that you share often because it proves the value of what you have to offer,” she says. “There’s no sense in redesigning an asset from scratch every time. Even if you did so, the different look and feel of each could actually prevent you from developing a more recognizable brand.”

Preparing Your Association for Cyberattacks

We check that our doors lock behind us and zip our bags in heavy crowds. So why aren’t we so good at making sure our online lives are just as secure?

— (@assn_success) January 6, 2020

If you think cybersecurity is only a concern for large organizations, think again. According to CPO Magazine, half of all cyberattacks are targeted at small businesses.

“Having a conversation about cybersecurity is imperative for any organization,” says Association Success’s Chelsea Brasted. “There is no association that doesn’t have something a cybercriminal would be interested in having, or cutting you off from in exchange for a hefty ransom.”

To combat this, Brasted recommends discussing cybersecurity with all employees, not just the IT department. “Regardless of who gets involved in the conversation, those conversations are required in today’s digital, well-connected world,” she says.

Other Links of Note

Member orientation doesn’t have to be boring, says Tatiana Morand on the Wild Apricot blog.

How can your organization stand out on LinkedIn? Optimize your company page, says Allie Decker on HubSpot.

Experiencing content burnout? Christine Crandell offers four steps to turn your content strategy around, in CMSWire.

The post Daily Buzz: Develop a Visual Identity to Strengthen Your Brand appeared first on Associations Now.

A Last Look at Leadership in 2019

Written by GSF Editor on . Posted in Federation News, Uncategorized

Strategic thinking, bold moves, the end of narcissism, and a few other takeaways from a busy year.

Congratulations! If your association is in any way a reflection of larger economic trends, you probably had a pretty good year as a leader. The economy is generally doing well, so most organizations have been able to avoid belt-tightening with staff. There are heartening reports that associations have increasingly embraced strategic thinking. And if the old association model is becoming unsettled, there are also more ways than ever to connect and engage with members and stakeholders.

But, as ever, there’s still work to be done. Much of what I wrote about in 2019 for this blog revolved around the challenges and opportunities created by these upsides. Leaders may not be able to address every problem they face. But take a look at some of the themes that emerged for me, and see if there aren’t ideas for what your next move as a leader might be.

One of the weakest areas of leadership in every organization is the ability to define success with precision.

Staffers are looking for more reasons to engage. Association staffers do their best work when they feel successful—but they need leaders to clearly articulate what success looks like. “One of the weakest areas of leadership in every organization—and this is across industries, not just associations—is the ability to define success with precision,” consultant and author Jamie Notter told me in February. For some staffers, simply promoting them may not be enough, and it might be the wrong answer entirely. But you won’t go wrong by being as transparent as possible with staff about where your association is and how you’re meeting your goals. It’s impossible to overcommunicate, many CEOs say, especially when it comes to more disruptive changes.

Boards need to be pushed out of their comfort zones. The CEO doesn’t run an association’s board; indeed, it’s typically the board that conducts the CEO’s performance review. But CEOs are uniquely positioned to champion new ideas before the board, and it’s a role they should embrace. One of my favorite association stories of 2019 was the American Astronomical Society stepping up in a hurry to purchase Sky & Telescope magazine, a foundering publication that found new life through AAS. Making the move, with some expensive upfront costs, required some selling on the CEO’s part, but that effort was ultimately worth it.

Strategy is still a challenge. Many associations have dispensed with their outdated “leadership ladders,” where even eager volunteers find themselves waiting the better part of a decade to attain a board seat. But speeding the process has meant that more board members need better education about strategy, and CEOs can lead that education. And while more association execs and staffers are engaged in strategic planning, boards still need some help when it comes to strategic thinking.

Top-down leadership is out of style, if not antiquated. As New Power authors and ASAE Annual Meeting & Exposition speakers Henry Timms and Jeremy Heimans pointed out, the command-and-control model associations have used with members needs to give way to more inclusive, flexible, and collaborative relationships. That may have an impact on what leadership style is most effective with your stakeholders. Hard-charging extroverts and narcissists may need to take a lesson from servant leaders: Be the leader who doesn’t wield power so much as empowers others.

The needle still isn’t moving much on diversity. A report earlier this year found that while a solid majority of nonprofits say their boards should be more diverse, only about half have taken any real action to increase diversity. That “real action” will rely on a change in mindset: As one executive pointed out in Deloitte report on the lack of women board leaders, “without strong, proactive leadership from the board chair and nominating committee, some boards will continue to bring in people like themselves.” With D+I at the bottom of the list of priorities at associations, according to one recent report, it’s a conversation that still requires urgent attention.

Thanks for reading, and see you in 2020.

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Written by GSF Editor on . Posted in Federation News

2.7 years.

961 days.

23,069 hours.

1,384,128 seconds…

As we finished our AGM and Board meeting in July 2018, we had a ticking timebomb staring us in the face. With the expenditure rate outstripping our revenues, we realised that it was a matter of time before we would need to close the doors and end the journey that started in July 1997.

It has been recognised that the last three years had been turbulent ones for the Global Speakers Federation (GSF), with the move from Council to Board (which included a re-write of our bylaws and policies) and the rebranding of the Global Speaking Fellow (from the older CSPGlobal). These initiatives had been labour-intensive and had consumed a lot of resources from our volunteer leadership team and Bond as our Association Management Company.

In addition, on the positive side, there had been the introduction and welcome of three new Associations to our fold – PSAN, NSA Sweden and PAPS – helping the GSF to increase our extended reach to over 5,500 (a 2.5% increase in 2018 alone!) speakers globally.

However, we started the 2018 financial year projecting a $13K deficit in budget and inherited a run-rate projection in July 2018 that would have seen us increase our financial deficit to around $20K by December 31st, 2018. This has been in part due to the decrease in Global Speaking Fellow applications (we had budgeted 10 and realised only 4 applications), and a budgeted revenue gain from GSS2018 that was forecast at $5K and unfortunately had not been realised. This was counter-balanced with our projected expenses for the year, which were in line with the budget forecast.

To help us stem the tide of financial losses, we set up a Finance Committee, headed up by Martin Laschkolnig and Steve Lowell, CSP. After a series of meetings by the Finance Committee, and review of the draft 2019 budget with the Steering Committee, we were pleased to announce that significant headway was made to address our budgets, stem our losses and provide a level of growth within our reserves going forward.

The Finance Committee had also recognised work put in place by the Steering Committee and approved by the Board to remedy the revenues on two initiatives that will help to generate the funds to reflect the workload for Bond. These include:

  1. Increasing the fees for a new Association to join the GSF (that has increased from $500 to $1,995)
  2. Increasing the fees to apply for the Global Speaking Fellow designation (that has increased to $995 from $499)

During this year, and in the forthcoming year, we anticipated that there will be fewer labour-intensive initiatives. So, with this in mind, we reviewed the budgets for 2019 and saw some positive indications:

  • We worked with Bond to review the scope of services provided to the GSF which subsequently reduced monthly contract fees (which covers the admin side of running the Federation)
  • We reduced the Presidential travel budget and shared the travel within the Presidential Leadership Team for proximity to events to keep costs down, along with video messaging when travel was not permissible

In parallel to this work, we introduced a Strategy Committee, which was led by Liz Weber, CSP and Tiffany Kemp, FPSA. With their sterling work, we have introduced a three-year strategic plan. It has five pillars:

  1. Achieve financial sustainability
  2. Strengthen the Global Professional Speakers Association community through education, networking and collaboration
  3. Become industry data resource for members and media
  4. Attain greater global awareness of and demand for the paid speaking profession
  5. Implement a transition/exit plan

I’m pleased to report that we have seen traction across the Board in these initiatives. I want to thank each Board member (and/or their designate) who has volunteered to head up an area and for their contributions to keep this vision vibrant and alive.

During the year that I served, we have implemented a change in policy that affected the Presidential travel. In addition to reducing our travel budgets, we have shared the workload amongst the Presidential Leadership Team (PLT). Instead of sending me to represent the GSF in South Africa and Namibia, Europe or Singapore and Malaysia, we shared that responsibility amongst the team. For example, it made much more sense to have Shirley, who lives in Singapore, attend the APSS and MAPS conventions, and for Paul to travel from Holland to attend the PSASA, PSAN and AFCP (European) conventions. This has translated to a more fiscally responsible position for the GSF.

In our 2019 budget we have included a new line item of $7,500 to be put in place for additional strategic project execution (for example, projects recommended by the Strategy Committee) beyond the mere administration side of running the Federation.

All this to say, we are confident that we can deliver a positive financial bottom line for 2019, which is expected to produce a surplus of income over expenses in excess of $10K (or even more if we don’t need to tap into the new $7,500 line item)! As you will see from our P&L Statements, we have already delivered $15,123.20 of profit as of June 30th. We continue to track ahead of budget and anticipate this continuing through to 31st December 2019.

The other significant accomplishment was the resolution of the annuity that we had. The initial investment of $50,000 has accrued $12,313.40 of interest as of February 2019. This annuity is now in the name of the Global Speakers Federation, with Shari Bricks identified as the annuitant. The good news, from a financial perspective is that I will be handing over $101,522.63 in assets (as of June 30, 2019) to Paul for the year that he serves.

As I complete this year that I have served, I feel confident that we have financial stability and a viable strategy that can see the GSF deliver value to our members for the foreseeable future. I wish to thank the members of the PLT, Finance Committee, Strategy Committee, Steering Committee, our Board of Directors and Bond for their assistance in making this positive step forward for the future viability of the GSF.

Now I have 372 days – 8,928 hours or 214,272 seconds – left as Immediate Past President (not that I’m counting!).

Elias Kanaris
GSF President (2018-2019)


GSF Past Presidents gather at NSA Influence 2019

GSF Past Presidents gather at NSA Influence 2019

GSF is an Inclusive Organization

Written by GSF Editor on . Posted in Federation News

In light of a recent post on the German Speakers Association (GSA) website, and subsequent commentary throughout various social media outlets, the Global Speakers Federation (GSF), as a representative of its member speaking associations, hereby distances itself from publications in which groups of people or people of a particular faith are discriminated against, even if it is meant as a joke or as an example in the context of writing humor. The GSF is an inclusive organization. We, as the Presidential Leadership Team of the GSF, believe that our speakers’ worlds are open to everyone and we make no distinction. We respectfully ask our member association leaders to refrain from publishing discriminatory or offensive content and to exercise caution in these areas.

Paul ter Wal, LLM CSP FPSA
President of the GSF


Written by GSF Editor on . Posted in Federation News

At the recent Global Speakers Federation Annual Meeting in Denver, GSF President, Elias Kanaris, was pleased to present two awards to these remarkable individuals.

Beverly Babb Award For Extraordinary Service
Martin Laschkolnig

Martin Laschkolnig Beverly Babb Award The Beverly Babb Award recognizes the service of individuals who have contributed strongly to the foundational growth of the Federation and/or member associations.

This award recognizes individuals who have typically served behind the scenes without expectation of recognition or reward – someone who has contributed extraordinarily to the growth, strength and substance of the Federation.

This year’s Beverly Babb Award was given to Martin Laschkolnig, who has just completed 10 years of service with the Federation. A past President of GSA, Martin has been a strong contributor to the GSF, serving as a member of the Steering Committee as well as the Finance Committee

Congratulations, Martin, and many thanks for your huge contribution to the GSF over the years.


President’s Award for Service
Liz Weber, CSP

Liz Weber, CSP, President's AwardEach year, the GSF President has the opportunity to present a special award to someone who made outstanding, visible, and very much appreciated contributions to the Federation during that presidential year.

President Elias Kanaris thanked Liz Weber, CSP for her leadership in enabling the Federation to articulate and define our 3-year strategy. Liz, who is the NSA representative on the GSF Board, an active participant on the Steering Committee and led the Strategy Committee, put a lot of effort to ensuring that the momentum gained in this FY continues to drive initiatives that add value to our members.

Congratulations and thank you, Liz.